| CURRENT
ISSUE :: FEBRUARY 2004:: COVER STORY/ONLINE
The
Best Way to ...
Use Your Broadband
Looking for
something to do with that high-speed Internet connection? You're
in luck. Media and entertainment businesses have been busily developing
Web sites to meet surging demand for broadband features.
Some sites are
free, but the best content isn't. For those willing to pay up, there
are two ways to go. One is to go to individual sites that charge
for news, sports or entertainment programming. The other is to sign
up for a service that combines content from a wide range of sources.
Here's a look at some popular high-speed Web sites:
Free Rides
For the sports
fan, one of the best free sites is ESPN's (www.espn.com). One of
the site's features, called ESPN Motion, is a collection of sports
news programs, highlights and interviews. Commercials are interspersed,
but, hey, what do you expect? It's free. The site also has hundreds
of hours of commentary from ESPNRadio.com and highlights of ESPN's
X Games. The one drawback is that it's spotty when it comes to highlights.
For example, it offers virtually no NFL or pro-baseball clips.
Other free broadband
sites offer a broad variety of music videos, movie trailers, videogame
previews and other features. Ifilm (www.ifilm.com), offers short
films, TV highlights and entertaining commercials. And subscribers
to Movieflix.com can watch 1,600 mostly cult and grade-B movies
and programs free. Or they can pay $5.95 a month for access to 1,400
other titles. Another good place to look is on the Web sites developed
by cable networks. For example, Discovery.com has a "High-Speed
Showcase" that offers games, educational programs and features
like a passenger's-eye view of the country's scariest roller coasters.
Broadband users,
of course, also can download music free of charge. But that's for
people willing to risk a lawsuit from the recording industry. For
those who aren't, there is a wide range of free radio and music-video
services on the Web that don't allow downloading, like Yahoo's Launch
(launch.yahoo.com). Also, several new legal music-downloading services
are now available, like Apple's iTunes Music Store (apple.com/itunes),
and Rhapsody (www.listen.com), which sell individual songs.
Most newscasts
also cost money these days. CNN.com, for example, charges $4.95
a month for its NewsPass service, which offers up to 30 different
video news stories a day and other features. ABC offers an even
better deal for the same price with ABC News On Demand (ABCNews.go.com),
whose offerings include recent editions of "Good Morning America,"
"World News Tonight," "Nightline" and "ABC
Live," one of the Web's first 24-hour news channels.
Hollywood has
moved more slowly in mining the broadband market, with not much
to offer besides trailers and Movieflix's selections. About a year
ago, a group of studios formed Movielink, which lets you download
films for $2.99 to $4.99 each. But the site (www.movielink.com)
has been criticized for having a limited selection and technical
problems.
Playing Hardball
Sports sites
have become among the most aggressive about charging for content.
Major League Baseball has one of the most advanced fee services
(MLB.com), with prices as low as 99 cents to watch live video of
most of the games being played that day. Beware of blackout restrictions
that prevent certain games from being viewed.
The NFL last
season rolled out Field Pass, a $9.95-a-month service that includes
live radio broadcasts of most games, video highlights and previews,
and other features. But NFL fans don't necessarily have to sign
up for Field Pass. Rather, they can subscribe to sites that offer
a combination of content from sources including the NFL.
One of the best
examples is AOL Broadband. For $14.95 a month, people who already
have a high-speed connection can sign up for AOL, which offers them
a wide range of broadband content, including NFL highlights and
previews, about a half dozen news sources and a wide range of other
sports and entertainment programs. Another popular service is RealNetworks'
SuperPass, which costs $9.95 a month and offers a full range of
sports, news, music and entertainment.
Meanwhile, Yahoo
Platinum (platinum.yahoo.com) offers a more limited service that
also combines broadband content from different sources. Its sports
offerings consist mostly of auto racing, boxing and soccer. But
Yahoo Platinum has the other sites beat with its reality-TV content.
--Peter
Grant
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